Ready to finally elevate your businesses' aesthetics? I can help. Get in touch today!
'Sarah Potter' in a scrpt font.

Design as fun
as it is

Product Design & Creative Leadership

Product Design

Crafting Digital Excellence: From Vision to User Experience

Trelliswork App - Log In screen and team navigation
Trelliswork App - Enhancing Distributed Team Collaboration

As the Creative Director and Lead Product Designer for Trelliswork, I crafted an end-to-end product for better collaboration in distributed teams. From onboarding to navigation, the design enhances user experience and boosts team efficiency.

A preview of the Roundtable experience for Trelliswork
Trelliswork App - Better Meetings, Better Managers

As the Creative Director and Lead Product Designer for Trelliswork, I reimagined the meeting experience with dynamic agendas, collaborative note-taking and even designed a roundtable experience – designing an all up better way for every one in the meeting to participate.  Our users unanimously reported improved team dynamics and increased productivity.

Preview of the Trelliswork Design System
Trelliswork Design System - Chakra-based Consistency

Designed a comprehensive Chakra-based design system for Trelliswork, ensuring uniformity from design to code. The Figma library has a robust system of variables and components for the essential colors, fonts, cards and shadows as well as dynamic layouts and custom iconography.

Lumedic Innovation Project - Revolutionizing Health Systems' Financial Management

Spearheaded an innovation project for Lumedic, delivering a cutting-edge product for Providence’s health systems' financial management. Successfully presented in an acquisition pitch, contributing to strategic goals and showcasing my innovation prowess.

Lumedic Connect Digital Health Records App - Empowering Patients Digitally

Product designer for Lumedic Connect, a digital health records app. The app, which appeared in the press, enabled Providence to share crucial health information digitally which resulted in increased accessibility for patients who wished to do public activities during the pandemic.


Not everything about a brand can be crammed into a moodboard, but it is a start...

Lumedic Moodboard

Illustration & Type

Designing Narratives: even more work I've created to help brands tell their stories.

Line Art Succulents. Hand drawn on my iPad in the Procreate app.

Hand drawn on my iPad in the Procreate app.

Dolphin Origami illustration
Dolphin Origami

Vector graphic created for Microsoft, used as an instructional graphic in a team building exercise

Under construction graphic
Under Construction

Empty-state Graphic for the Trelliswork app. Hand-drawn illustration in Procreate and Adobe Illustrator

Portuguese Rooster

Vector illustration created in Adobe Illustrator

Empty-state Graphic for the Trelliswork app - an illustration of a man working on a sandbar with a desk and a palm tree
It’s Lonely  Here

Empty-state Graphic for the Trelliswork app. Hand-drawn illustration in Procreate and Adobe Illustrator

A hand sketched image of sunflowers and ziinias and sarah wearing a shirt of the design
Zinnias and Sunflowers

A hand sketched graphic used for employee t-shirts to promote RAM Farm's U-Pick flower patch.

Hi, I'm Sarah

I'm a Creative Director and Designer.  An expert in Product Design, UI/UX, Web Development, Visual Design, and Digital Marketing. Over the past 13 years, I have maintained a broad range of professional design experience, including both freelance and in-house roles. From orchestrating product launches to crafting delightful social media campaigns, I'm here to infuse your business with the perfect blend of creativity and strategy.

I’m based out of my in-home studio in Seattle, Washington. When I’m not designing, you can find me on my Peloton, knitting, baking, gardening or most likely, hanging with my husband and our son, Rowan.

Have a project in mind?

I'm always interested in hearing big ideas and I still have some availability left this year – reach out!

a portrait of Sarah Potter in Zion National Park